It’s a regular day, and you are currently browsing through our online shop. You add items to your cart and confirm your order.
If you manage to place your order before noon, our colleagues will have enough time to prepare and ship it the same day. If not, they’ll get to it first thing the next business morning. And this is where the story of your order’s journey to your doorstep begins.
You are currently browsing a website full of products. It wasn't always this way.
In the beginning, it was just a simple online shop with a dozen basic items. A few polishing, cutting, and grinding discs, and a single type of drill bit. That was it. Back then, you could count the entire week's orders on one hand.
Today, we are on our fifth major e-shop upgrade, and we know we’re far from finished. We have high ambitions and we’re chasing them. We rank among the best, and we plan to prove our position every single season—both at home and abroad.
Shelves ready for the start of the season.
A quick coffee, a fast breakfast, maybe a smoke, and we’re on it!
Even though we arrive at the office just before 8:00 AM, the phones start ringing as early as 7:00. Couriers, stonemasons, tilers, and eager e-shop customers. During the peak season, it looks like Wall Street in here. For me, as the founder, it’s a very pleasant sight. Often, I just stand there and watch my colleagues handle everything with such brilliance and composure.
Then, our oldest member, "Grandpa" Tončo, arrives. He greets everyone, checks "if they’re actually doing anything," and disappears into his office. He pretends to work, but in reality, he’s hiding from "Grandma" and spends his time scouting the menus of his favorite restaurants.
In the warehouse, orders are being picked and packages wrapped. Suddenly, the doorbell rings... customers have arrived. They either need advice on what to choose or just dropped by from a job site to restock their tools.
We get clients from the local area, all over Slovakia, Moravia, and even from more distant countries. We’ve shipped goods to almost every EU country without any major marketing efforts. That’s also a pretty great feeling.
Navigating the warehouse and products requires a serious amount of knowledge.
Currently, we have approximately 2,500 items on our shelves. Each row is dedicated to a specific segment. The longest shelf holds polishing discs—it’s about 11 meters long with 5 rows of shelving. Then come grinding discs, cutting discs, drill bits, CNC tools, chisels, chemicals, backer pads, and accessories for stonemasons, such as tombstone ornaments. In total, that’s about 350 linear meters of shelving space. Not exactly a small amount. Do you know of any other company so well-prepared to supply craftsmen with high-quality and proven diamond technology?
A half-empty shelf, just a few days before a new shipment of goods arrives.
Packing a shipment consists of several steps:
- Product picking
- Pre-packing quality control
- Packing and updating the system status from "Received" to "Ready for Dispatch"
- Weighing the shipment
- System processing
- Handing over packages to the shipping company and changing status to "Shipped"
It is common practice for us to communicate product details with clients before shipping. There are several reasons for this.
Whether it's a technical issue or, in the case of tombstone accessories, a visual detail, ensuring the order meets the customer's expectations saves time and energy for both sides. After all, check out our reviews on Google or Heureka. It seems to make sense, and we aren't doing it half bad. Perhaps it’s because we haven’t had any formal training in this—we just do it the best way we know how.
We’re happy to help, so don’t be afraid to ask! Giving good advice is worth more than making a good sale.
While choosing a product is a matter of taste in some cases, for technical matters, it’s always better to consult. Often, a client’s enthusiasm for work is stronger than their expertise. We frequently find ourselves directing customers to entirely different websites because: "Giving good advice is more important to us than making a sale."
We had AI edit a photo of Miloš based on his description, and I think it turned out great. Don't believe us? Come see for yourself!
Did you receive a package from us?
It was packed by either the Uncle or the Godmother. If they were overwhelmed, Michal rushed from the shop to help them. Each has their own signature style.
- Miloš is a veteran packer. He used to be a courier and knows that if he doesn't pack it like nuclear material, someone at the depot will launch it surface-to-air. The Uncle’s DNA footprint and signature is a bit of cigarette ash in the box.
- If Katka packed it, upon opening, you’ll smell a freshly blooming meadow and feel the warm rays of the sun. For a more intense experience, we recommend opening the package with hot coffee and pleasant music.
- And if Michal packed it, you’re just glad you have your order and don't worry about the small stuff. It basically means we were swamped. He’s a pro at things an average craftsman wouldn't even understand. Just be glad you have tools to work with and that they arrived on time.
- And me? I haven't packed in a while. I’m either behind the wheel or at the PC. My job is to ensure there’s something to pack and someone to pack for. My team’s job is to ensure the work gets done. That’s how everything runs like clockwork. Everyone knows their role and does it conscientiously.
A photo of our Katka, AI-edited based on her description. If she packed your box, you know exactly what we mean.
Is the package already with you? And is everything okay?
We know we can’t please everyone. And even this attitude has its limits. However, I dare say that as long as any problem was communicated politely, there has been a maximum effort to resolve it—even at our own expense.
We are only human. We work, we move forward, and we make mistakes. That’s perfectly fine. However, if we encounter rude behavior on the other end of the line, we usually—after a brief warning—descend to the opponent's level and speak their language.
It’s not because we lack respect or upbringing. From our experience, we know this is the communication the other party understands best. They likely communicate that way at home; it’s what they’re used to. This way, we can be closer to them and explain the problem in a way they understand. We aren't being rude—just empathetic. But it doesn't happen often. Truly.
What about us and online reviews?
Reviews are a strange phenomenon. In our part of the world, people often leave shop reviews for things we have no control over—like the behavior of a courier who mishandled the delivery.
It is statistically proven that dissatisfied or wronged clients are the most motivated to leave reviews. Looking at our ratings from this perspective, I am truly satisfied.
They say: "If you were satisfied, tell others. If not, tell us, and we will do everything we can to fix it."
How about you? Do you leave reviews when you’re happy? Do you take the time and energy to write a rating? From our perspective, besides being a source of motivation, it’s a sign that the e-shop is alive, active, and not a scam site. You help us, and you help other customers deciding where to buy their tools.
Pavol Šáray
CEO & Technical Specialist at DiaSegment
I spend most of my time in the field with customers, finding the best solutions for their specific tasks directly at construction sites or in stonemason workshops. These field trips are my greatest inspiration—I turn these practical insights into technical articles to help you navigate the field. Since I'm often fully engaged in hands-on work, you might not reach me immediately, but I will be happy to give your questions my full attention.
✉️ Email: diamantovenastroje.cz@gmail.com
📞 Mobile: +421 903 528 039
Available on business days 8:00 AM – 4:00 PM.
If I don't pick up, please send me an SMS or WhatsApp, and I will get back to you.